To effectively support a transformation, it is essential to take into account the human needs that emerge throughout the change process.
These needs, often universal, condition the commitment, motivation and adaptability of teams.
Here are three key needs to address:
Employees need clearly grasp the meaning of change: its reasons, its objectives, and its concrete impacts.
A transparent, regular and accessible communication is essential to remove uncertainties and give meaning to the process.
Encouraging the expression of feelings and questions helps to strengthen the sense of belonging and to create a climate of trust.
Be heard and taken into consideration is a powerful lever of motivation, especially in times of uncertainty.
Change often generates tension, doubts or a feeling of loss of bearings..
The employees then expect a clear direction, of the defined priorities and one structuring framework to move forward serenely.
A strengthened managerial presence, with clear and stable benchmarks, is essential to reassure and mobilize.
